杨贵妃传媒

Entry requirements

Students holding at minimum one of the following degrees can apply to the Master in Digital Marketing & Data Analytics:

To apply for admission in Year 1, applicants must hold either:

• A 3-year Bachelor’s degree (equivalent to 180 ECTS credits)
• An ECTS credit equivalence attestation with at least 180 ECTS credits obtained in a State-recognized Master's degree

To apply for admission in Year 2, applicants must hold either:

• A 4-year Bachelor's degree (equivalent to 240 ECTS credits)
• Have validated the first year of a State-recognized Master Degree
• An ECTS credit equivalence attestation with at least 240 ECTS credits obtained in a State-recognized Master's degree

You can apply while being enrolled in the last year of the degree that makes you eligible for this program.

Months of entry

September

Course content

This specialization is part of the Master in Innovation Degree (DSMI)

In the dynamic realm of digital marketing, mastering data-driven decision-making is not just advantageous—it's essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart.

The Digital Marketing & Data Analytics program empowers you to become an expert in digital marketing and data analytics by mastering:

• Tracking tools (Google Analytics)
• Advertising Platforms (Meta for Business, Google Ads)
• Data Wrangling (SQL)
• Data Visualization (Power BI, Tableau)
• Programming (R, Python)

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.

Fees and funding

2-year course (entry in Year 1) : €38,500

The financing of tuition fees over two years breaks down as follows

• 1st year: €13,750
• 2nd year: €24,750

1-year course (entry in Year 2) : €28,750

The tuition fees indicated above are valid for 2025-2026 academic year.

✔️ All indicated fees include:

• Tuition fees
• Enrollment and administrative fees
• Travel and lodging expenses relative to the International Seminar when relevant
• Career Center services during your program and for 3 years after graduation
• Several hours of individual career coaching during your program
• Lifelong membership of emlyon business school alumni network